6 Best WordPress Popup Plugins To Drive Conversions

Are you looking to improve the conversion rate of your interface? Then you must go through the list of the best WordPress popup plugins presented here. Whether you are converting website to WordPress or building a new business interface, your ultimate goal is to increase the sales. Pop-ups are a great instrument to grab the attention of visitors. Many people find them irritating but if used sensibly they can be effective marketing tools. You can use them to display promotional offers which can encourage people to take the desired action. This can help in generating more leads which can then be targeted through different strategies. Let’s take a look at some helpful plugins that can be used to add pop-ups to WordPress websites.

1. OptinMonster

Seasoned WordPress users recognize OptinMonster as a powerful conversion optimization solution. The service enables users to create impressive popup campaigns optimized for attracting maximum attention. Website owners can use its drag and drop builder to create lightbox popups which force people to make a decision. They can create multiple versions of the same campaign and conduct A/B testing to find which performs better. Users can define and automate behavioral rules to target visitors in a laser-focused manner. The service also lets subscribers build custom campaigns for mobile devices.

2. Ninja Popups

One of the most popular tools in this domain is Ninja Popups which is a premium product. It comes with a drag and drop builder for generating the layout without entering any code. The service supports popular mailing solutions like MailChimp, ConvertKit, InfusionSoft, Jetpack, and many others. It has a unique feature called Social Network Locker Popup. It unlocks a content only after visitors have performed a specified action. Users can increase the visual appeal of their campaigns by integrating any of the in-built 74 animation effects.

3. Bloom 

Bloom is a robust e-mail opt-in and lead generation solution with more than 100 readymade templates. It lets users create automatic lightbox popups which can be initiated when visitors reach the end of a page. The campaigns can also be triggered when users make a purchase or a comment. Subscribers have the option of setting a timed delay for pop-ups. This means that the camping will be activated after a person has spent a specific time duration on a page. The service has an intuitive dashboard that makes controlling the campaigns an effortless task. 

4. Popup Maker

The next name on this list of the best WordPress popup plugins is a 5-star rated product called Popup Maker. This open source software allows subscribers to make video lightboxes, notifications, slide-outs, banner bars apart from opt-in pop-ups. The product synchronizes easily with e-mail list building tools like MailChimp, InfusionSoft, AWeber, Hubspot, and many more. The service allows users to define targeting rules aimed at posts, pages, and 26 other WordPress content types. It also enables users to set WooCommerce-specific targeting and triggering rules.

5. Elementor Pro

Elementor is a popular page building plugin. Its premium version has a pop-up building module which can be used to create a wide range of campaigns. Website owners can generate promotional banners or notification boxes with the tool. They can also use it to make login and lead capture forms. The service lets people create a welcome mat which is a full-screen popup. This overlay emerges when a visitor lands on the website. Users get access to all Elementor widgets and styling options like countdown timers, buttons, and a variety of forms. It is a flexible solution which provides over 100 design templates.

6. Layered Popups

Layered Popups is a premium tool which has an extensive library of more than 200 pre-built templates. It lets people build AJAX-based forms which can be integrated with 86 e-mail marketing services. A campaign can be triggered when a page loads or when a user shows the intent to exit. This GDPR-compliant solution has the facility of adding a mandatory checkbox to the campaign. Subscribers can build multiple versions of a campaign and run A/B tests to analyze their performance. Each box built with the tool is mobile-friendly and automatically resizes according to screen dimensions.


These are some of the best WordPress popup plugins which can be used to create effective opt-in campaigns. Integrating pop-ups built with these solutions, on websites can help in targeting audiences and boosting the conversion rate.