A Guide to optimize categories for an e-commerce/retail website

Generally, Category pages act as a guidance system for your searches so the users won’t have any difficulty finding what they are looking for. Put it simply the user will always type generic terms in order to look for search. A top SEO expert always looks for better optimization in each and everything. For a specific search, it is the duty of the product page to grab the attention of the users and direct it to their product page.

Major types of Key Pages

There are two key page types involved in E-commerce SEO for both search engines and shoppers

•    Product information page

•    Product category page                                                                                                                          

These two key page types involved in the optimization of the category page which will help convert traffic into customers. If a user enters a site through specific search it will directly lead to the product category page. The main focus is to display the products that fit only to the narrowness of the category and in order to attract the customers the product must give information that will make them click through.

Creation of proper category pages

Proper category pages attract a lot of traffic that in turn convert into customers. This means that in order to successfully create a category page it must have the best categorization structure for all products. It has different categories and sub-categories in order to narrow the search according to the interests and needs.

The wrong way to categorize your products

The implementation of the mega menu is a huge drawback in the process of categorization of products. Mega menu is designed to reduce the number of clicks that are necessary to get from the current page visitor who is on the category page that best matches their interest. Too many options in the menus will always restrict the user from focusing on what they want.

The right way to categorize your products

The best way to categorize your products is to start with the help of a keyword search. This keyword search will help best in navigating what they are looking for, with this search info it will easy to create product category and subcategory. This will help in optimizing the page to a higher level.

For example, if a searcher is looking for apartments the search will lead to the product page which shows the types of apartments and thereby the user will land on the page that will be best looking for amenities furnishing and other interests.

The End answer will be by using this categorization the searcher will be able to land on the page that meets their needs. All the searchers won’t be the same so we have enough categories that will provide answers for all searchers. Keyword research plays a major factor in how your products should be categorized.

Optimize every category page

Every product page has to be optimized and targeted so the searcher will be able to access the landing page. Every option the search page has to be serving as a landing page for searchers. In order to optimize the category/landing page the target is to know about the purpose of the page.

The product category pages purpose is to provide the necessary signals that are needed to take the visitor to make the next move which is to click the next level subcategory or the specific product page.

Customized heading tag

The Topmost heading tags on product category pages provide very little information or an attraction that is required to make the visitor stay on the page. Headings have two important functions.

1.    Confirm the visitor that they landing on the page that meets their needs

2.  Impress them to stick around sometimes just outlining the page content clearly is enough. In some cases, you need to show indicators

 For example, the heading shows “Apartments in Capitol Hill.” This satisfies the first requirement but if adding “Affordable” at the beginning is better it will entice the visitor to stay on that page

The purpose of the primary heading tag is to make the visitor focus on the name and then by providing the secondary heading, it will make the visitor enticing. Make sure the topmost heading is represented in bold format and if needed make the secondary heading also the same.

Matches searchers intent

The key component of enhancing these pages is to match the searchers content what they are looking for. For example, if a searcher looks for “Adidas shoes” make sure that the page shows the required information it should not show other brands or products.

It is important to make the visitor do minimal work on what they are looking for. Do not make them filter the products which are unnecessary to searchers intent. Be sure that the visitor meets the search that he is looking for.

Provide on comment content

The problems often cited when it comes to optimizing product category pages are that there is no place to put optimized content. When the researchers look into the product page they should be looking into products, not text.

The major drawback when comes to content is that if u add more content then the product will be made to go down and it will destroy the aesthetics of the page. If the products demand more than a paragraph to outline the products makes the rest of the content on demand. One thing to keep in mind that the searches diminish the value of the content however slightly devalued content has way more value.

The visitors are the target

The product category pages are mainly discussed when it comes to the visitors shopping experience. If the visitor is searching for any product category pages then it is safe to assume that there is no search for a particular product or service. Optimizing your product category pages is an important step in providing on-site experience to the shoppers. If the product category is not expected to the level of visitors’ interest then the visitors will swipe through the next page.