As an owner of an online business, you must have recognized the important role higher ranking of your website plays in increasing your ROI.
You may also have heard the term keyword and how it helps to attract more traffic to your website.
However, if you are not a technical person interested in different SEO strategies, then it is unlikely that you have encountered the word technical SEO and understood its full importance.
If you wish to improve the branding of your business, attract more traffic and improve the ranking of your website, then you must look at the technical SEO very carefully.
To do this in an effective manner you must hire SEO expert who has extensive domain knowledge in this field.
To give you an idea about what to expect when you hire the services of an expert to optimize your website for improved ranking, we have shared with you a technical SEO checklist.
This checklist will provide you with important markers that you need to optimize in your website so that the search engine algorithm gives it more weight resulting in better ranking.
Technical SEO Checklist
I am going to share the ultimate technical SEO checklist that you need to implement.
Hire the services of a fast server
When you are looking for a server that will host your website make sure it is fast.
A faster server allows an HTML page to open quickly because it uses faster application logic, it has a faster database query, faster routing, framework, resource CPU and bigger memory.
A faster server will improve the user experience resulting in the better ranking of your website.
Optimize the images on your website
One of the main reasons due to which your website may load slowly is the presence of high-resolution photos in your webpages.
To rectify the situation, you can try to reduce the size of the picture without affecting the visual attractiveness of the photo.
This will help your website to open faster as it will require less memory of the server.
Restrict the number of HTTP requests
One of the factors that might slow down the response time for opening a web page is numerous request sent to the server.
Whenever a viewer enters a website, a call is made to the server to access the files on that website.
If the website is quite big, then it may happen that it is broken into several smaller files and stored in the server.
Therefore, whenever a request is made to access those files, the server has to work hard to get information from all these small files and make it available to the viewer.
Therefore, you have to keep the number of smaller files to a minimum (less than a hundred) to improve the response time of your website.
To do this you can also delete some unnecessary elements of your website like sliders and compress other resources to reduce the file size.
This will help the server to access the file quickly and open it for the viewer.
Similarly, as a part of technical SEO, you can combine the CSS and JS files so that whenever a website is opened a single request is sent instead of two.
Restrict the number of features that loads with your website
When you load a website that has multiple features, it will consume a lot of resources which will make it slow to open.
You should check regularly to see if any plug-in or images have become redundant to remove them from your website.
Make it a policy to load only those features of your website which are essential. In this way it will be light on the resources, leading to faster loading time.
Make your website compatible for mobile viewing
Among a host of technical SEO, optimizing your website for mobile viewing is the most important one.
The reason why optimizing mobile viewing of a website has become such an important factor is that the majority of the viewers access the Internet through their smartphones.
Google, looking at the viewing pattern of the majority of the Internet users have started “mobile first”, wherein any website that shows the mobile version website as the primary website is given a greater ranking on any relevant search result.
You can also use responsive website design so that your website can render itself for optimal viewing on any device.
Make your URLs search friendly
When you design your URL, you should make it easier for search engine crawlers to access it.
To do that you can include relevant keywords as well as descriptive information so that the search engine can understand what information the website contains.
You should not change your URL multiple times as it can have an adverse impact on your ranking.
You have to make it right the first time you design your URL.
While designing your URL make sure that it is shorter, it has the relevant keywords and makes use of dashes instead of underscores.
Google has named HTTPS as one of the key factors that decide the ranking of a website.
HTTPS makes your website more secure because the data during the transfer process is encrypted and so it cannot be modified or manipulated when the transfer is done from the server to the viewer’s machine.
Any website that follows the HTTPS protocol not only gets a higher ranking in any relevant search result but is also viewed by any potential customer more favorably as a safe and secure website.
Make your website easier for search engine crawlers
To get a higher ranking of your website you have to make it easier for the search engine crawlers to access all the resources of your website.
When the crawler goes through all the information available on your website, it can index it properly which will lead to an improved ranking of your website.
Therefore, carefully study your website and make all the relevant pages easier to access by the search engine crawlers.
Use robots.txt files
Using robot.txt files are an integral part of technical SEOto direct the search engine crawlers to relevant information on your website.
Through robot.txt files, you can direct the crawlers look for those pages that you want it to see and also block those pages which you don’t want it to index.
This will be a great help to the search engine algorithm to understand your content and thereby rank it accordingly.
Verify the indexed content of your website
The search console will give you a complete view of how many pages the search engine algorithm has indexed.
Check whether the number of indexed pages in the search engine algorithm is the same as that on your website (except those that you don’t wish to index).
In case there is a huge difference, then you must realize that some of the pages are blocked from the search engine crawlers.
The next part is to look for those pages that are blocked and remove the blocks so that they can be properly indexed which will result in a higher ranking.
Audit the internal links on your website
Internal links are a very important part of technical SEOas they are the connections between your webpages.
When you create a connection between similar contents it creates a hierarchy of contents which are relevant to similar keywords.
It not only improves the ability of the search engine crawlers to look through the entire content list easily but also enables the viewer to navigate and access any extra information that is available.
Remove any duplicate content
Duplicate content can affect the ranking of your website as the search engine algorithm view them as ‘black hat techniques’.
To find out any duplicate content on your website you can go to the search console where you will be able to find all the duplicate content on your website.
You should go through each of these content carefully to either review them or delete them.
Use structured data
Using structured data is important as it not only helps the search engine look at the hierarchy of the contents but also enable the viewers to go directly to that page which interests them.
This does not only improve the indexing effort of the search engine, but also the user’s experience which in turn will help your website get a higher ranking in any relevant search result.
Provide links On-page
As a part of improving your technical SEO, you should provide a reasonable number of links to your webpages.
Make sure that the links you provide will give your viewers quality information about any subject that is described in your webpages.
Links improve the authority of your website and also provide additional information to your viewer.
Make sure that while providing links through your webpages, you do not violate any guidelines of Google for link building.
These are some of the important technical SEO that will help your website to get a higher ranking from any relevant search engine result and will also help improve the users experience dramatically.
Make sure that you hire an experienced SEO expert to optimize both on the page as well as off page SEO for your website so that it improves the brand recognition and thereby increase lead generation resulting in optimum ROI.